Individual Giving

The British public are some of the most generous people per capita in the world. Individual giving is therefore by far the largest source of voluntary income to good causes. But, with so many charities competing for donations, it is important to have the right message and the right approach to ensure that your good cause is getting the attention it deserves.

We can work with you to help ensure clear and compelling messaging and to identify the most effective channels to secure public funds. Where appropriate, we help develop strategies and implement individual campaigns, while also providing guidance to ensure that this is done in a way that meets the values and budgets of your organisation. And we work with you to develop ways to turn individual donors into regular givers, and how to seek to generate legacies and in an appropriate and sensitive manner.

Venture is not a Creative Agency. We don’t devise brands or create adverts but we can help you broker pro bono thinking and beneficial rates with leading professionals across the creative industries. Crucially we know how to work with agencies to develop brand and concepts that work.

We Can:

Craft an effective ‘donor journey’.
Create compelling messaging and materials.
Identify the best donations methods.
Plan and implement specific campaigns.
Generate and analyse data analytics.
Promote greater planned giving.

Campaigns

Devising, launching and managing campaigns can, for many organisations, be incredibly daunting. Venture Associates has considerable experience in this area and know that the right methodical approach can deliver great impact. At the core of our approach to campaigns is the understanding that for them to succeed a compelling proposition needs to be combined with the generation of awareness …

Strategy and Review

We help you read the current market, identify new opportunities, develop innovative approaches and help finalise a cost-effective and practical solution to deliver a return in both the short and long term. Our fundraising advisors have all held senior fundraising positions and they bring that knowledge to develop the right fundraising strategies for you and in a manner that …

High Value Supporters

It can be challenging to identify and approach potential major donors but securing their support can be transformative for an organisation or project. We know how to cultivate potential prospects – whether a high-net worth individual or a corporate organisation – and know that at the heart of such a process is the development of relationships.